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Toyota is a company which has earned my greatest admiration. As a
young mechanic working on Carinas, Corollas, Cressidas, and Crowns, I
thought they were just another import. Honestly, I didn't think
very reliable or safe. But Toyota took their success in the
American marketplace and steadily improved the models until they became
first a leader, and now a standard for customer satisfaction.
history of the first production hybrid, the PRIUS, is interesting.
Toyota was not really interested in producing the car, and was
only tinkering around with hybrid technology. To meet fuel
efficiency goals, the Japanese government told Toyota that they had to
make a highly fuel efficient car. Let's be clear about this.
Toyota did not produce the Prius becaue they are a 'green'
company. They did it because they were told to by the government.
But, when they were challenged, Toyota had the opportunity to
dodge out of new and innovative technologies (like GM dropping their
electric cars). Instead, they seriously committed to the concept
and did it right.
Now a quiz! Can you tell us what year you could have found all of the above early models (those starting with the letter c) on the road as new cars? Email us with the answer and qualify for $10.00 off an oil change! Offer is limited to the first five correct respondents.
Toyota Web Links: